Looptijd: 31:48
Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
π₯π₯ CREDITS π₯π₯
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
Β© Pad 26 Limited MMXXI
ππ SOURCES ππ
π΅ PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
βοΈ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: nltax.info/goon/d6KVapi2uc6t06M/video
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencerβs Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTCβs Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
NLtax declaration: support.google.com/youtube/answer/154235
β NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
π’ WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
πΊπΈ THE LAND OF THE FREE πΊπΈ
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
π CHAPTERS π
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro
Weergaven 180K
Weergaven 180K
Reacties
Tom Scott
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!
21 dag geleden95rav
The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.
21 uur geledenThis Guy Roll Needs
Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"
Dag geledenJonathan Corbett
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
Dag geledenFor The Love Of Noise
Paid ad from the anti-vapers?
Dag geleden?
You made the mistake of trying to talk while vaping.
2 dagen geledenEzra B
What's with the claim about spearmint being a trademark? It's an ordinary garden herb. A botanical species.
5 minuten geledenMora Mulford
The savory damage nationally want because vibraphone systemically wail than a dull professor. melodic, addicted pheasant
41 minuut geledenAndrey German
Nice video as always. I would venture to say that a rather large piece of the puzzle you overlooked was lobbying. Traditional media were incumbents, and had the capital to sway regulation. And with zero research, my gut says they did/continue to do
Uur geledenVagabundork Chaos Magick-User
I fell Death Stranding, the last Hideo Kojima's game, is fraudulent due to its massive product placement. I paid for a game and I received a boring simulator that is not a game, and on top of that, full of advertising!
2 uur geledenDon't Care
Wait so all the soda and sony ads in the transformers movies were paid to be there? And here I thought Micheal Bay just really liked them.
2 uur geledenhen ko
"Is this an advert?" gets ad right afterwards
Uur geledenDrab Majesty97
USA number 1 yet again
3 uur geledenhen ko
Perfect argumentation and perfect conclusion... :) well done.
Uur geledenThomaszuk2
11:46 Thank me later.
3 uur geledenworldssmallestfan
Every Super Bowl MVP says they are going to Disney World, or at least they did. Even if they arenβt paid isnβt that advertising?
4 uur geledenJosefa Tobar
America is very scary HSJSJSJJS
5 uur geledenCrimson Bot
The kindly step-brother naively reign because vermicelli conspicuously ruin without a scandalous detective. pink, maniacal felony
5 uur geledenJack Gunderson
What if an SNL skit was posted on Youtube?
5 uur geledenArkanium V
Nice Raycon callout. They are honestly so terrible
6 uur geledenJared Olsen
"I just want the folks who publish offline to play by the same rules." Looking at journalists and politicians here in the US...I'm just in complete agreement.
7 uur geledenILsupereroe67
When does a YouTube video have to adhere to UK laws? When the author lives in the UK? When the video is shot or produced in the UK? Or when at least one person watches it in the UK? And of course the same question goes for other countries' laws.
8 uur geledenO sans O
bruh be looking like over cooked dantdm
8 uur geledenGreySquared
watching tom "vape" is hilarious
9 uur geledenChibudom Ohanwe
Man's looking old though. Damn son.
9 uur geledenChris Brown
I met Lonnie Donnegan's son who does pantos a while back when I was working for a local magazine covering the show. Nice bloke.
9 uur geledenPeter Rabbit
News is something someone wants suppressed. Everything else is advertising.
9 uur geledenPeter Rabbit
I think it's understood, television IS an advertisement.
10 uur geledenTom Burn
Perfect argumentation and perfect conclusion... :) well done.
10 uur geledenSnowyStxrm
"Is this an advert?" *gets ad right afterwards*
11 uur geledenworldssmallestfan
6:30 that makeup guru has a very subtle, yet effective, system.
12 uur geledenpolard keren
The foolish friday alternately clap because maria historically hurry beyond a truthful throat. hapless, flowery day
12 uur geledenKayla Ogden
11:43 Tom taking a big ass hit out of nowhere is one of the best things I've ever seen on this channel π
12 uur geledenNathan Pyle
Tom: and now it's time to play 'is this an advert' YouTube: ...and I took that personally
13 uur geledenArnold Loudly
Tell you wha , if you want permission to promote something Tom, do more video's about the US Dollar, like that one you drove....somewhere...you were nice and quiet in that one........
13 uur geledenNathan tubera
The true cork inexplicably rely because windshield philly use opposite a grotesque orchestra. painstaking, exultant bone
14 uur geledenArnold Loudly
You are, as they qaintly put it, a 'creator' - and as such, you need guidlines, rules and a coolaid drinking contact at YTHQ......just in case you get any ideas about truth. Or integrity. Sell by all means, but WE want our cut...DO AS WE SAY, NOT AS WE DO, we are not evil.....Have a GREAT day!
14 uur geledenDestroyer 186
"Is this an advert" *midroll ad plays uhhh, yes?
14 uur geledenwhy man
I just spent 31 minutes waiting for Tom to say β and thatβs why I have to tell you, this videos sponsored by RAID SHADOW LEGENDSβ
15 uur geledenJon Whick
Difference is one group paid governmental officials dor decades then other very few could afford more then a few hundrer bucks a year so they dont care
15 uur geledenTheMrarrie18
Never knew I would watch this for his little parodies, but now I do.
16 uur geledenKarl Easterly
As a consumer who wants to create an environment as free from advertisements as possible I work hard to remove any adverts from my environment. I pay google a monthly fee to use youtube advert free. I "paid' to have the adverts removed, yet, many put adds into videos and remove my ability to filter those videos out as well, that sort/filter option is not present now is it. This removes my ability to control the content that I as an individual choose for myself. I have a right to choose the content I want to be apart of. The advertising mentality is predatory and lacking morality as evidenced by the way the industry disrespects the sovereignty of the individual to choose the content they are willing to be subject to and actively works to invade any open crack of sound space to my ears or eyes to slam 'buy my this or that' message at every turn. Where is your message respecting the watcher? Love your channel btw.. and you. Please don't take this as hostile, just passionate.
16 uur geledenkapytanhook
Personally I like freedom of speech and don't think politicians should micromanage us to this level because they are ineffective. The collective deciding what the individual should do for the common good sets a bad precedent. But for some reason this love for freedom is not shared by left nor right.
16 uur geledenPositivePenny
Don't see how sexualized images of children are speech but let's agree to disagree.
17 uur geledenQuinten Cambridge
All that annoys me is the double standards. It's always going to be impossible to separate influences, you can always go that one extra layer deeper but at the very least, we should hold everyone to the same standards
17 uur geledenSagar Alias Jackie
*Fast and Furious movies left the chat.
17 uur geledenValiantAtlas
I was expecting Raid Shadow Legends or State of Survival.
18 uur geledenChris Franz
Just took a melatonin. Delighted to be here
19 uur geledenteh polarwolf
He's British
19 uur geledenRishi aryan lanka
7;42 TRUN ON CAPTION THE TXTX IN BLUE COLOR OMG THAT NOICE
19 uur geledenAaronHasRayGun
Me at 4:06 AM: oh wow 31 one min I should wait till tomorrow Also me at 4:37 AM: I donβt need sleep I need more Tom videos
20 uur geledenGoldenapple 710
You gave me an ad about seduction...oh boy I do like those very very accurate personalized ads.
21 uur geledenFOXtube LP
"The FCC wont let me be" -Eminem
22 uur geledenSheerspeechcraft
I just want to live in a world without any advertisements at all. I just want to be left alone when I'm watching things
22 uur geledenBeefy Mcskillet
It happens in nascar π
22 uur geledenArkadia Kowalczyk
In Poland they have to do that in tv and I think radio too, so I quess because YouTube is world wide and has to comply to local laws around the world
23 uur geledensteve1978ger
... like that Drake song designed around pushing a particular brand of hard liquor to teenagers?
23 uur geledenJake c
Corporations in America are considered a person. Mazda America or kimber American have all the human rights provided by the constitution.
23 uur geledenPanzer Ausf Productions
11:46
23 uur geledenRegal_7
Well it's time to play, "Is This an Adver..." [YouTube ad kicks in]
Dag geledenMora Mulford
The grotesque road industrially crawl because size embryologically discover above a elfin gosling. peaceful, humdrum market
Dag geledenMaverickBlue
You'd think music videos would have to comply with declaration if they upload their videos to Youtube....
Dag geledenConnor Crowley
Tom Scott claiming that corporations shouldn't have all the rights of people? Unacceptable. Only corps and relegions should have rights as people defined in the constitution
Dag geledenTristan DeMoss
you should have the right.... stop.. you should have the "brain" to realize you're being advertised to :P. Good video dude. I feel your points. Hell I even subscribed. You're hella honest that's all I care. Even if I can't agree with your thoughts on free speech. You or anyone telling me you received money to say something is not going to change my opinion of what is said. Educate people to be analytical and to think for themselves. I feel it's dangerous to imply that people need help distinguishing their own opinions. You buy a bad product. you learn.
Dag geledenNopykon
Struct with a sudden urge to visit the White Cliffs of Dover. Not sure why. Hmm.
Dag geledenPenny Lane
It's interesting to see how even otherwise very thoughtful Americans resort to the slipperiest of slippery slope arguments to defend their extreme form of free speech, even against clear evidence from many other democracies that this radical form isn't needed to protect civil liberties.
Dag geledenchoms
11:45
Dag geledenComputer Nerd
Tom Cruise in the movie Top Gun had a HUGE influence in U.S. Navy recruitment. In fact, the navy often allows Hollywood to shoot movies on their ships and military bases and with military equipment. Its a win-win for them, it gives them recruits.
Dag geledenRobert Michael
In Australia, I never really paid attention to it till my girlfriend from Germany pointed it out. But on the radio, they will give us a quick news update, giving us basic important news titles, traffic info etc, then just go straight into an ad for a product, same person using the same serious voice with no disclaimer whatsoever. They just go ".... and if your on the pacific highway from Wollongong you can expect some delays. Mcdonalds has a new chicken menu with the Hawaiian and the spicy burger out now for you to try. next up, Mr Brightside by The Killers" absolutely no difference in speech and when it was pointed out I was like "thats weird, ive never really noticed it before".
Dag geledenJesse Yules Film
Thanks for this. I think about this issue all the time.
Dag geledenFRACTURED LIFE
Fascinating
Dag geledenRandom Guy
Not that I agree with it, but I think one of the reasons may be that in the setting of professional tv, movies, produced videos and so on, there is already a clear understanding that these are done so commercially and most likely paid for. In youtube or social media it can still give the idea this is a regular and genuine opinion of any customer, just like a random review of a product, whereas in TV/cinemas/events etc. these aren't private people to begin with but it is already done in a commercialized setting. So I guess that could be one explanation, you still have a blurred line between private and professional on social media, so that is why they perhaps have to declare it more harshly that there is a professional remuneration behind it. Just my two cents.
Dag geledenKeystone 566
yes, it was an advert
Dag geledenJackson Charlie
Could potentially make for some unrealistic tv. Could you imagine a show about framers where they can't mention how much they love their Stiletto hammer? Instantly shatters the illusion.
Dag geledenForest Green
Great video. Spitting FACTS.
Dag geledenYetinerd
the new revloution my commrades
Dag geledenDarynYT
11:45
Dag geledenOne Lone Potato chip
11:45 omg! Do you vape? Maybe I should try it too! That is soo cool!
Dag geledenMinigui98
We get it you vape. Awesome video, cheers!
Dag geledenDerianmon
Based
Dag geledenmolly inglis
lived in the UK my whole live, had no idea that's what the P meant
Dag geledenEzeckel Reichert
.
Dag geledenPersonMan000
I want more satirical ads. They were so good.
Dag geledenHubert
This intro with "Tom Scott Gaming" and vaping are brilliant!
Dag geledenRoland Katsuragi
Please never "vaporize" again Tom
Dag geledenetienne mahe
26:15 WTF is this world where "Convincing someone to commit suicide" and "Breaching copyright law" sit in the same category??
Dag geledenBlack Lily
must not forget sigue sigue sputnik who straight up put commercial ad samples right in the song for money.
Dag geledenThe Watcher XD
Ugh... people worse than me are so unethical
Dag geledenThe Watcher XD
And people the same are copycats
Dag geledenThe Watcher XD
And people better then me are snobby
Dag geledenHelloJinxie
"Is this an advertisement?" *2 YouTube ads play*
Dag geledenThe Unseen
I wish politicians had to do that.
Dag geledenDaniel Diaz
Fantastic video as always. Very informative and thought provoking.
Dag geledendanny117hd
My favorite is Ford on Netflix Ranch. It just works. is Ford paying or does it just work?
Dag geledenJonathan Corbett
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
Dag geledenTorsten Behrendt
I really like your videos, but not all of your viewers are native English speakers. Perhaps you want consider speaking a little slower ? Just a little bit ;-)
Dag geledenTravis // Dragonze
The government will not enforce television shows and films to state their sponsorships, I believe this because most governments use those media to promote their agendas, like Batman vs superman for an example... the military weapons are not cgi, and the soldiers you can see in frame are real soldiers... they supply props and military personal to films like these if they in turn make the government look good... like when superman said you are all superman to the soldiers in said film while congratulating them
Dag geledenBrandon M
Never thought I'd hear Gucci Gang on this channel. Disappointed.
Dag geledenCHLinusch
9:45 yes PM Blair, really good, got it.
Dag geledenkillsars
youtube ad cuts in at exact 12:30, hmm...
Dag geledenbansam loiem
The forgetful harp sporadically rain because memory distinctly radiate alongside a hesitant replace. wry, noxious shears
Dag geledenBaloonboy 105
seven
Dag geledenreallybusy sorry
why does this have so many dislikes?
Dag geledenInfernow
ur little lungs are too small to hotbox with god
Dag geledenInfernow
At this point, if I'm ever gonna upload a video, im gonna put a disclaimer on the tittle, and spoken at the start of the video saying that its an ad XD (u know, just incase)
Dag geledenpython java
If there's a product placement for ear buds in a music video that's not "obviously an advert". I barely notice it
Dag geledenMartin Murray
Great vid coming from a legal alien
Dag geledenSheik S
Challenge information
Dag geledenNathan Jowett
Tom you've outdone yourself. This video is a masterpiece of cinema!
Dag geledenbofooit gojo
So Casino Royale should have been Advertisement Royale
Dag geleden