YouTubers have to declare ads. Why doesn't anyone else?

  • Gepubliceerd op 16 dagen geleden

    Tom Scott

    Looptijd: 31:48

    Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
    πŸ‘₯πŸ‘₯ CREDITS πŸ‘₯πŸ‘₯
    Written and performed by TOM SCOTT www.tomscott.com/
    Script assistant ANDREA MARKS
    Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
    Dubbing mixer GRAHAM HAERTHER
    "Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
    Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
    Filmed safely: www.tomscott.com/safe/
    Β© Pad 26 Limited MMXXI
    πŸ“„πŸ“„ SOURCES πŸ“„πŸ“„
    πŸ’΅ PAYMENT AND CONTROL
    Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
    Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
    BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
    Pitbull and Kodak: pitbull/status/16567622829080576
    Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
    Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
    YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
    βœ”οΈ YOU HAVE TO DECLARE IT
    US Code Title 15: www.law.cornell.edu/uscode/text/15
    Nikkie de Jager, One Dip Makeup Challenge: nltax.info/goon/d6KVapi2uc6t06M/video
    Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
    An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
    The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
    NLtax declaration: support.google.com/youtube/answer/154235
    ❌ NO-ONE ELSE HAS TO DECLARE IT
    McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
    Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
    "Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
    Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
    Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
    Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
    Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
    Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
    🎒 WE'RE GOING TO DISNEY WORLD
    "Moms' conference": www.5minutesformom.com/disneysmmoms/
    SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
    "19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
    "Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
    Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
    "One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
    πŸ‡ΊπŸ‡Έ THE LAND OF THE FREE πŸ‡ΊπŸ‡Έ
    FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
    US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
    First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
    Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
    Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
    Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
    CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
    German product placement: www.grin.com/document/417399
    πŸ“• CHAPTERS πŸ“•
    00:00 Intro
    00:58 1. Payment and Control
    05:47 2. You Have To Declare It
    09:17 3. No-One Else Has To Declare It
    18:03 4. We're Going To Disney World
    24:47 5. The Land Of The Free
    31:15 Outro

Tom Scott
Tom Scott

"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

21 dag geleden
95rav
95rav

The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

21 uur geleden
This Guy Roll Needs
This Guy Roll Needs

Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

Dag geleden
Jonathan Corbett
Jonathan Corbett

What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

Dag geleden
For The Love Of Noise
For The Love Of Noise

Paid ad from the anti-vapers?

Dag geleden
?
?

You made the mistake of trying to talk while vaping.

2 dagen geleden
Ezra B
Ezra B

What's with the claim about spearmint being a trademark? It's an ordinary garden herb. A botanical species.

5 minuten geleden
Mora Mulford
Mora Mulford

The savory damage nationally want because vibraphone systemically wail than a dull professor. melodic, addicted pheasant

41 minuut geleden
Andrey German
Andrey German

Nice video as always. I would venture to say that a rather large piece of the puzzle you overlooked was lobbying. Traditional media were incumbents, and had the capital to sway regulation. And with zero research, my gut says they did/continue to do

Uur geleden
Vagabundork Chaos Magick-User
Vagabundork Chaos Magick-User

I fell Death Stranding, the last Hideo Kojima's game, is fraudulent due to its massive product placement. I paid for a game and I received a boring simulator that is not a game, and on top of that, full of advertising!

2 uur geleden
Don't Care
Don't Care

Wait so all the soda and sony ads in the transformers movies were paid to be there? And here I thought Micheal Bay just really liked them.

2 uur geleden
hen ko
hen ko

"Is this an advert?" gets ad right afterwards

Uur geleden
Drab Majesty97
Drab Majesty97

USA number 1 yet again

3 uur geleden
hen ko
hen ko

Perfect argumentation and perfect conclusion... :) well done.

Uur geleden
Thomaszuk2
Thomaszuk2

11:46 Thank me later.

3 uur geleden
worldssmallestfan
worldssmallestfan

Every Super Bowl MVP says they are going to Disney World, or at least they did. Even if they aren’t paid isn’t that advertising?

4 uur geleden
Josefa Tobar
Josefa Tobar

America is very scary HSJSJSJJS

5 uur geleden
Crimson Bot
Crimson Bot

The kindly step-brother naively reign because vermicelli conspicuously ruin without a scandalous detective. pink, maniacal felony

5 uur geleden
Jack Gunderson
Jack Gunderson

What if an SNL skit was posted on Youtube?

5 uur geleden
Arkanium V
Arkanium V

Nice Raycon callout. They are honestly so terrible

6 uur geleden
Jared Olsen
Jared Olsen

"I just want the folks who publish offline to play by the same rules." Looking at journalists and politicians here in the US...I'm just in complete agreement.

7 uur geleden
ILsupereroe67
ILsupereroe67

When does a YouTube video have to adhere to UK laws? When the author lives in the UK? When the video is shot or produced in the UK? Or when at least one person watches it in the UK? And of course the same question goes for other countries' laws.

8 uur geleden
O sans O
O sans O

bruh be looking like over cooked dantdm

8 uur geleden
GreySquared
GreySquared

watching tom "vape" is hilarious

9 uur geleden
Chibudom Ohanwe
Chibudom Ohanwe

Man's looking old though. Damn son.

9 uur geleden
Chris Brown
Chris Brown

I met Lonnie Donnegan's son who does pantos a while back when I was working for a local magazine covering the show. Nice bloke.

9 uur geleden
Peter Rabbit
Peter Rabbit

News is something someone wants suppressed. Everything else is advertising.

9 uur geleden
Peter Rabbit
Peter Rabbit

I think it's understood, television IS an advertisement.

10 uur geleden
Tom Burn
Tom Burn

Perfect argumentation and perfect conclusion... :) well done.

10 uur geleden
SnowyStxrm
SnowyStxrm

"Is this an advert?" *gets ad right afterwards*

11 uur geleden
worldssmallestfan
worldssmallestfan

6:30 that makeup guru has a very subtle, yet effective, system.

12 uur geleden
polard keren
polard keren

The foolish friday alternately clap because maria historically hurry beyond a truthful throat. hapless, flowery day

12 uur geleden
Kayla Ogden
Kayla Ogden

11:43 Tom taking a big ass hit out of nowhere is one of the best things I've ever seen on this channel πŸ˜‚

12 uur geleden
Nathan Pyle
Nathan Pyle

Tom: and now it's time to play 'is this an advert' YouTube: ...and I took that personally

13 uur geleden
Arnold Loudly
Arnold Loudly

Tell you wha , if you want permission to promote something Tom, do more video's about the US Dollar, like that one you drove....somewhere...you were nice and quiet in that one........

13 uur geleden
Nathan tubera
Nathan tubera

The true cork inexplicably rely because windshield philly use opposite a grotesque orchestra. painstaking, exultant bone

14 uur geleden
Arnold Loudly
Arnold Loudly

You are, as they qaintly put it, a 'creator' - and as such, you need guidlines, rules and a coolaid drinking contact at YTHQ......just in case you get any ideas about truth. Or integrity. Sell by all means, but WE want our cut...DO AS WE SAY, NOT AS WE DO, we are not evil.....Have a GREAT day!

14 uur geleden
Destroyer 186
Destroyer 186

"Is this an advert" *midroll ad plays uhhh, yes?

14 uur geleden
why man
why man

I just spent 31 minutes waiting for Tom to say β€œ and that’s why I have to tell you, this videos sponsored by RAID SHADOW LEGENDS”

15 uur geleden
Jon Whick
Jon Whick

Difference is one group paid governmental officials dor decades then other very few could afford more then a few hundrer bucks a year so they dont care

15 uur geleden
TheMrarrie18
TheMrarrie18

Never knew I would watch this for his little parodies, but now I do.

16 uur geleden
Karl Easterly
Karl Easterly

As a consumer who wants to create an environment as free from advertisements as possible I work hard to remove any adverts from my environment. I pay google a monthly fee to use youtube advert free. I "paid' to have the adverts removed, yet, many put adds into videos and remove my ability to filter those videos out as well, that sort/filter option is not present now is it. This removes my ability to control the content that I as an individual choose for myself. I have a right to choose the content I want to be apart of. The advertising mentality is predatory and lacking morality as evidenced by the way the industry disrespects the sovereignty of the individual to choose the content they are willing to be subject to and actively works to invade any open crack of sound space to my ears or eyes to slam 'buy my this or that' message at every turn. Where is your message respecting the watcher? Love your channel btw.. and you. Please don't take this as hostile, just passionate.

16 uur geleden
kapytanhook
kapytanhook

Personally I like freedom of speech and don't think politicians should micromanage us to this level because they are ineffective. The collective deciding what the individual should do for the common good sets a bad precedent. But for some reason this love for freedom is not shared by left nor right.

16 uur geleden
PositivePenny
PositivePenny

Don't see how sexualized images of children are speech but let's agree to disagree.

17 uur geleden
Quinten Cambridge
Quinten Cambridge

All that annoys me is the double standards. It's always going to be impossible to separate influences, you can always go that one extra layer deeper but at the very least, we should hold everyone to the same standards

17 uur geleden
Sagar Alias Jackie
Sagar Alias Jackie

*Fast and Furious movies left the chat.

17 uur geleden
ValiantAtlas
ValiantAtlas

I was expecting Raid Shadow Legends or State of Survival.

18 uur geleden
Chris Franz
Chris Franz

Just took a melatonin. Delighted to be here

19 uur geleden
teh polarwolf
teh polarwolf

He's British

19 uur geleden
Rishi aryan lanka
Rishi aryan lanka

7;42 TRUN ON CAPTION THE TXTX IN BLUE COLOR OMG THAT NOICE

19 uur geleden
AaronHasRayGun
AaronHasRayGun

Me at 4:06 AM: oh wow 31 one min I should wait till tomorrow Also me at 4:37 AM: I don’t need sleep I need more Tom videos

20 uur geleden
Goldenapple 710
Goldenapple 710

You gave me an ad about seduction...oh boy I do like those very very accurate personalized ads.

21 uur geleden
FOXtube LP
FOXtube LP

"The FCC wont let me be" -Eminem

22 uur geleden
Sheerspeechcraft
Sheerspeechcraft

I just want to live in a world without any advertisements at all. I just want to be left alone when I'm watching things

22 uur geleden
Beefy Mcskillet
Beefy Mcskillet

It happens in nascar πŸ‘€

22 uur geleden
Arkadia Kowalczyk
Arkadia Kowalczyk

In Poland they have to do that in tv and I think radio too, so I quess because YouTube is world wide and has to comply to local laws around the world

23 uur geleden
steve1978ger
steve1978ger

... like that Drake song designed around pushing a particular brand of hard liquor to teenagers?

23 uur geleden
Jake c
Jake c

Corporations in America are considered a person. Mazda America or kimber American have all the human rights provided by the constitution.

23 uur geleden
Panzer Ausf Productions
Panzer Ausf Productions

11:46

23 uur geleden
Regal_7
Regal_7

Well it's time to play, "Is This an Adver..." [YouTube ad kicks in]

Dag geleden
Mora Mulford
Mora Mulford

The grotesque road industrially crawl because size embryologically discover above a elfin gosling. peaceful, humdrum market

Dag geleden
MaverickBlue
MaverickBlue

You'd think music videos would have to comply with declaration if they upload their videos to Youtube....

Dag geleden
Connor Crowley
Connor Crowley

Tom Scott claiming that corporations shouldn't have all the rights of people? Unacceptable. Only corps and relegions should have rights as people defined in the constitution

Dag geleden
Tristan DeMoss
Tristan DeMoss

you should have the right.... stop.. you should have the "brain" to realize you're being advertised to :P. Good video dude. I feel your points. Hell I even subscribed. You're hella honest that's all I care. Even if I can't agree with your thoughts on free speech. You or anyone telling me you received money to say something is not going to change my opinion of what is said. Educate people to be analytical and to think for themselves. I feel it's dangerous to imply that people need help distinguishing their own opinions. You buy a bad product. you learn.

Dag geleden
Nopykon
Nopykon

Struct with a sudden urge to visit the White Cliffs of Dover. Not sure why. Hmm.

Dag geleden
Penny Lane
Penny Lane

It's interesting to see how even otherwise very thoughtful Americans resort to the slipperiest of slippery slope arguments to defend their extreme form of free speech, even against clear evidence from many other democracies that this radical form isn't needed to protect civil liberties.

Dag geleden
choms
choms

11:45

Dag geleden
Computer Nerd
Computer Nerd

Tom Cruise in the movie Top Gun had a HUGE influence in U.S. Navy recruitment. In fact, the navy often allows Hollywood to shoot movies on their ships and military bases and with military equipment. Its a win-win for them, it gives them recruits.

Dag geleden
Robert Michael
Robert Michael

In Australia, I never really paid attention to it till my girlfriend from Germany pointed it out. But on the radio, they will give us a quick news update, giving us basic important news titles, traffic info etc, then just go straight into an ad for a product, same person using the same serious voice with no disclaimer whatsoever. They just go ".... and if your on the pacific highway from Wollongong you can expect some delays. Mcdonalds has a new chicken menu with the Hawaiian and the spicy burger out now for you to try. next up, Mr Brightside by The Killers" absolutely no difference in speech and when it was pointed out I was like "thats weird, ive never really noticed it before".

Dag geleden
Jesse Yules Film
Jesse Yules Film

Thanks for this. I think about this issue all the time.

Dag geleden
FRACTURED LIFE
FRACTURED LIFE

Fascinating

Dag geleden
Random Guy
Random Guy

Not that I agree with it, but I think one of the reasons may be that in the setting of professional tv, movies, produced videos and so on, there is already a clear understanding that these are done so commercially and most likely paid for. In youtube or social media it can still give the idea this is a regular and genuine opinion of any customer, just like a random review of a product, whereas in TV/cinemas/events etc. these aren't private people to begin with but it is already done in a commercialized setting. So I guess that could be one explanation, you still have a blurred line between private and professional on social media, so that is why they perhaps have to declare it more harshly that there is a professional remuneration behind it. Just my two cents.

Dag geleden
Keystone 566
Keystone 566

yes, it was an advert

Dag geleden
Jackson Charlie
Jackson Charlie

Could potentially make for some unrealistic tv. Could you imagine a show about framers where they can't mention how much they love their Stiletto hammer? Instantly shatters the illusion.

Dag geleden
Forest Green
Forest Green

Great video. Spitting FACTS.

Dag geleden
Yetinerd
Yetinerd

the new revloution my commrades

Dag geleden
DarynYT
DarynYT

11:45

Dag geleden
One Lone Potato chip
One Lone Potato chip

11:45 omg! Do you vape? Maybe I should try it too! That is soo cool!

Dag geleden
Minigui98
Minigui98

We get it you vape. Awesome video, cheers!

Dag geleden
Derianmon
Derianmon

Based

Dag geleden
molly inglis
molly inglis

lived in the UK my whole live, had no idea that's what the P meant

Dag geleden
Ezeckel Reichert
Ezeckel Reichert

.

Dag geleden
PersonMan000
PersonMan000

I want more satirical ads. They were so good.

Dag geleden
Hubert
Hubert

This intro with "Tom Scott Gaming" and vaping are brilliant!

Dag geleden
Roland Katsuragi
Roland Katsuragi

Please never "vaporize" again Tom

Dag geleden
etienne mahe
etienne mahe

26:15 WTF is this world where "Convincing someone to commit suicide" and "Breaching copyright law" sit in the same category??

Dag geleden
Black Lily
Black Lily

must not forget sigue sigue sputnik who straight up put commercial ad samples right in the song for money.

Dag geleden
The Watcher XD
The Watcher XD

Ugh... people worse than me are so unethical

Dag geleden
The Watcher XD
The Watcher XD

And people the same are copycats

Dag geleden
The Watcher XD
The Watcher XD

And people better then me are snobby

Dag geleden
HelloJinxie
HelloJinxie

"Is this an advertisement?" *2 YouTube ads play*

Dag geleden
The Unseen
The Unseen

I wish politicians had to do that.

Dag geleden
Daniel Diaz
Daniel Diaz

Fantastic video as always. Very informative and thought provoking.

Dag geleden
danny117hd
danny117hd

My favorite is Ford on Netflix Ranch. It just works. is Ford paying or does it just work?

Dag geleden
Jonathan Corbett
Jonathan Corbett

What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

Dag geleden
Torsten Behrendt
Torsten Behrendt

I really like your videos, but not all of your viewers are native English speakers. Perhaps you want consider speaking a little slower ? Just a little bit ;-)

Dag geleden
Travis // Dragonze
Travis // Dragonze

The government will not enforce television shows and films to state their sponsorships, I believe this because most governments use those media to promote their agendas, like Batman vs superman for an example... the military weapons are not cgi, and the soldiers you can see in frame are real soldiers... they supply props and military personal to films like these if they in turn make the government look good... like when superman said you are all superman to the soldiers in said film while congratulating them

Dag geleden
Brandon M
Brandon M

Never thought I'd hear Gucci Gang on this channel. Disappointed.

Dag geleden
CHLinusch
CHLinusch

9:45 yes PM Blair, really good, got it.

Dag geleden
killsars
killsars

youtube ad cuts in at exact 12:30, hmm...

Dag geleden
bansam loiem
bansam loiem

The forgetful harp sporadically rain because memory distinctly radiate alongside a hesitant replace. wry, noxious shears

Dag geleden
Baloonboy 105
Baloonboy 105

seven

Dag geleden
reallybusy sorry
reallybusy sorry

why does this have so many dislikes?

Dag geleden
Infernow
Infernow

ur little lungs are too small to hotbox with god

Dag geleden
Infernow
Infernow

At this point, if I'm ever gonna upload a video, im gonna put a disclaimer on the tittle, and spoken at the start of the video saying that its an ad XD (u know, just incase)

Dag geleden
python java
python java

If there's a product placement for ear buds in a music video that's not "obviously an advert". I barely notice it

Dag geleden
Martin Murray
Martin Murray

Great vid coming from a legal alien

Dag geleden
Sheik S
Sheik S

Challenge information

Dag geleden
Nathan Jowett
Nathan Jowett

Tom you've outdone yourself. This video is a masterpiece of cinema!

Dag geleden
bofooit gojo
bofooit gojo

So Casino Royale should have been Advertisement Royale

Dag geleden

Volgende

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But how does bitcoin actually work?

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